It's easy to host your own STEM event. All you need is an idea, a venue and a very helpful team of people and you're pretty much there!
There are also several reasons why you may want to host a STEM event. It could be that you've got a product to promote, a new academic course or programme to advertise, or you're teaming up with local schools to show off your own engineering department. Whatever the reason, there are several boxes that you need to make sure are ticked.
Are directions for how to register, get to the event space, and navigate the event clear and simple to locate? Is your event space wheelchair accessible? Do your attendees have access to captions or transcripts for your speakers? Questions like these are essential to making sure you don't lose potential attendees to confusion or inaccessibility. Everyone should be able to understand and enjoy your event without bending over backwards.
Remember, those smartphones and tablets in people's hands are not your enemy. In fact, you can use them to your advantage to encourage audience members to engage with what they're seeing. Most distractions are just opportunities for creative engagement in disguise.
Food is essential
This is a simple one. If you're providing food at your event, make sure it's good food, and, if possible, have multiple options to account for dietary restrictions. If you aren't providing food, give your attendees some recommendations for good places to eat nearby. It's a straightforward way to show you care.
Make sure your attendees feel not only that you're communicating with them, but that you're hearing what they have to say. Give them opportunities to respond to the content they've been given and join communities that will last beyond the event. Making connections also means encouraging interaction and networking between attendees.
Say something new
People come to events for new ideas and exclusive content, not to rehash old content. Keep it fresh. STEM is a wide and varied sunject and has a huge amount of content that you could develop to make the event interesting and dynamic.
Let people move
Nobody likes to be stuck in a seat for ages. Pay attention to how long people are spending sitting in one spot, and work out ways to encourage them to stretch their legs (and refresh their brains).
Make it fun
People are going to love and remember your event if it's a fun and exciting experience. Think about what you would want to see or participate in that would make the event enjoyable chances are your attendees will feel the same way.
Make it last
There are multiple ways to make your content last beyond your event, including content libraries, supplemental content, and community building. Don't let your event be forgotten the moment people get home.
Let people know
Use all the Social Media feeds that you have access to, to let your audience know about it, bit don't leave it at that. Depending on the depth of your marketing budget, you could sing it from the rooftops however the rule of thumb should be - make sure that you have sent the content to the Admin Team here - that way the event will be posted on our Social Media channels too!
Ultimately, every event will take a whole lot of creativity, passion, and organization to be successful. Keep these tips in mind will help you stay on the right track to creating a great event that wows your attendees.